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Peeling Back the Layers of a Product Label

October 17, 2019

Product labels are everywhere. Take a look around, and you may notice them on beverages, candles, lip balms, and much more. We task labels with the job of conveying product information while helping us select one brand over another. Because of this, labels have a way of seamlessly blending into ...

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Exploring Augmented Reality for Product Packaging

October 10, 2019

Packaging was once seen merely as a vessel to carry a product — only to be inevitably thrown away, repurposed, or recycled. However, cutting-edge technologies like digital print and variable data are redefining the role of packaging into an engaging and personalized consumer experience. These ...

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Variable Data Print for Labels Part 2: Supply Chain

October 04, 2019

What is Variable Data?

Imagine you’re launching a new brand of hot sauce before the holidays. You plan to send out your product to ten retail locations throughout the region. For tracking purposes, you would like to add a batch number on each label to correspond with the ten locations. Thus you ...

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Upcoming The BoxMaker Events for Fall 2019

September 26, 2019

As the air gets crisp and the leaves begin to change colors, we officially welcome the arrival of fall to the Pacific Northwest. As much as we would love to bundle up and hibernate this season, our team at The BoxMaker is hard at work with upcoming events and classes on the agenda.

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Variable Data Print for Labels Part 1: Product Marketing

September 19, 2019

What is Variable Data?

Imagine going to the hair care aisle to pick up your favorite shampoo. Instead of finding a row of identically designed labels, bottle after bottle, what if every bottle featured a unique graphic? As a shopper, your eye would be attracted to the difference, and you would ...

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4 Benefits of Outsourcing Supply Chain Management

September 13, 2019

The success of any consumer goods brand can be directly associated with the effectiveness of its supply chain management (SCM). However, this is one of the least understood areas of business. SCM is a delicate yet complex system that follows the entire lifecycle of products from raw materials to ...

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How to Calculate the Cost of Packaging

September 06, 2019

What Determines the Cost of Packaging?

Many components influence and impact the cost of packaging. From the obvious expenses (such as raw material and labor) to the hidden (think warehousing and obsolete inventory). It's important to consider all of the factors when calculating the cost of ...

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REFT vs. RETT: Which is the Right Box Style for Your Brand?

August 22, 2019

There’s a wide variety of corrugated box styles available for shipping and retail packaging. Two common styles you’ll likely come across are Roll End Front Tuck (REFT) and Roll End Tuck Top (RETT) boxes. At first glance, these two styles may appear to look and function similarly. However, brands ...

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Exploring Alternatives to Foam Protective Packaging

August 15, 2019

Above all else, the primary purpose of packaging is product protection. From manufacturing to shipping to distribution, consumer goods are increasingly vulnerable to damage as they move through every step of the supply chain. According to Packaging Digest, as much as 11 percent of unit loads ...

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Why Use Pallet Strapping for Storage or Shipping

August 08, 2019

When it comes to managing an effective supply chain, adopting efficient process improvements can have a major impact on a company’s cost savings in the long-run. Whether for shipping or storage, properly securing the product on a pallet is a necessary step in the supply chain, but often ...

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