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3 Key Takeaways for Brands from 2017 Pack Expo

September 28, 2017

2017 Pack Expo.png

Thank You for a Great Pack Expo!

Yesterday wrapped up the 2017 Pack Expo show in Las Vegas, Nevada. This year’s show featured over 2,000 exhibitors and 30,000 attendees from across the packaging industry. Many brands sent representatives to the show as well to learn about the latest trends and possibilities in packaging and how their products can benefit.


Key Takeaways for Brands


HP Booth Pack Expo 2017 HP Booth at Pack Expo 2017


Kristi Duvall, Branch Manager for The BoxMaker’s Seattle headquarters, had the opportunity to walk the show floor and connect with many attendees. Here are Kristi’s three key takeaways for brands from the 2017 Pack Expo show:


Consumer Demand is Driving Brands
Many of the Pack Expo speaker sessions revolved around the consumer experience, and reinforced today’s changing retail landscape and the impact of the consumer on brand packaging choices. “Consumers have driven demand for brand experience with many purchases, and it’s forcing brands to consider operating their supply chain for optimized ROI in sales and marketing efforts, not just product price,” says Duvall. She adds, “The phrase ‘consumer experience’ has taken a foothold and packaging companies are responding.”


It’s All About Speed to Market

Today’s brands must move at the speed of light. “Lead times are critical for brands wanting to launch products faster than ever to stay relevant. What happened last month is forgotten. It’s all about today’s social media engagement and omni-channel marketing efforts carried through to packaging,” according to Kristi.


Take Advantage of the Digital Print Production Supply Chain
According to Kristi, “For brands with both domestic and export demand, the ability to run smaller quantities [via digital print production] reduces inventory and eliminates obsolescence.” This can have a huge impact on a business’ bottom line.


Putting It All Together


HP Quote Inside "The Big Box of Ideas" at the HP Booth


The common themes among these trends are speed, flexibility, and delivering a personalized experience. Digital print production is an excellent solution available for brands to leverage to achieve all three of these in their product packaging.

The BoxMaker is the Pacific Northwest leader in digital print production for graphic packaging and retail display, and home to the region’s largest digital print production center. If you have any questions on leveraging the value of digital print, contact us today to arrange a tour!


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