The warehouse is often simply viewed as a place to store finished goods, raw materials, and supplies. However, leading consumer brands understand that it is much more than that. Warehouse real estate is typically limited, highly valuable, and not to mention costly. Space utilization can make or ...

What is the “Crossover Point?”

There are two main categories of print methods used to produce corrugated packaging and displays: conventional analog print methods and digital print methods. Analog print methods include flexography and litho lamination and have dominated the packaging industry ...

What is the Packaging Replenishment Cycle?

When it comes to supply chain management (SCM) for consumer goods brands, purchasing agents or buyers must order the right amount of packaging to meet demand while keeping costs low — a delicate and challenging balance. Order too much and you will have ...

Similar to the lifecycle of a living being, consumer goods products go through key stages of development. All products will inevitably pass through introduction, growth, maturity, and decline. However, over the past several years, there has been a distinct shift in the retail and eCommerce ...

The success of any consumer goods brand can be directly associated with the effectiveness of its supply chain management (SCM). However, this is one of the least understood areas of business. SCM is a delicate yet complex system that follows the entire lifecycle of products from raw materials to ...

What Determines the Cost of Packaging?

Many components influence and impact the cost of packaging. From the obvious expenses (such as raw material and labor) to the hidden (think warehousing and obsolete inventory). It's important to consider all of the factors when calculating the cost of ...

When it comes to managing an effective supply chain, adopting efficient process improvements can have a major impact on a company’s cost savings in the long-run. Whether for shipping or storage, properly securing the product on a pallet is a necessary step in the supply chain, but often ...

Packaging optimization must be a top priority for every brand. When done well, packaging optimization can reduce the overall product cost while enhancing product protection, and create internal efficiency that ultimately benefits your bottom-line. However, make no mistake: packaging optimization ...

By the time August hits, seasonal summer packaging trends are last week’s news. The end of summer signals the time to begin planning your branded holiday packaging and seasonal displays. The holidays are a series of major events for retail brands and consumers alike.

What is the Product Life Cycle?

Every product introduced to market experiences a product life cycle that involves four progressive stages: introduction, growth, maturity, and decline. The speed at which a product moves through these stages depends on many factors. Depending on a product’s ...