Packaging optimization must be a top priority for every brand. When done well, packaging optimization can reduce the overall product cost while enhancing product protection, and create internal efficiency that ultimately benefits your bottom-line. However, make no mistake: packaging optimization ...Read More
Seasonal summer packaging trends are last week’s news. This week begins the month of August and it’s time to turn your attention to the 2018 holiday season. From back-to-school and Halloween to Christmas and New Year’s Eve, the holidays are a series of major events for retail brands and ...Read More
What is the Product Life Cycle?
Every product introduced to market experiences a product life cycle that involves four progressive stages: introduction, growth, maturity, and decline. The speed at which a product moves through these stages depends on many factors. Depending on a product’s ...Read More
U.S. Labor Costs are On the Rise
In May 2018, the U.S. unemployment rate dropped to 3.9%. Add to this a healthy economic outlook and it’s easy to understand why labor costs are on the rise. Although many factors impact the total cost of packaging, labor can be one of the costlier components.Read More
Is this a sprint or a marathon?
Since becoming commercially available for packaging, digital print has been positioned as a great solution for low-volume short runs. Think: prototyping, limited editions, and brief marketing campaigns. If you need it yesterday and you only need a few, digital ...Read More
Making the Right Choice: Choosing a New Packaging Provider
Change is never easy and choosing a packaging vendor can often be complex and time-consuming. For businesses of any size, ensuring that you are choosing a supplier who can deliver your goods in full, on time, and to spec has a ...Read More
The Cost of Packaging
In our last article we discussed how to calculate the cost of packaging, which outlined the obvious and hidden costs that you should account for when tabulating your packaging spend. But figuring what your packaging costs add up to paints only half the picture. You won’t ...Read More
What Determines the Cost of Packaging?
Many components influence and impact the cost of packaging. From the obvious costs (such as raw material and labor) to the hidden (such as warehousing and obsolete inventory), it’s important to take a step back and consider all of the factors when ...Read More
Waxed Boxes: A Traditional Solution
Corrugated waxed boxes (either coated, dipped, or impregnated liners) have traditionally been the go-to solution for hydro-cooling, top-icing, and high humidity storage. The process and product, however, is not an earth-friendly solution and the waxed boxes ...Read More
The Rising Costs of Doing Business
There’s no question that one thing you can count on today is that the cost of doing business will continue to rise. From healthcare to utilities, labor and more, it’s in the best interest of every company to ensure they are operating as efficiently as possible ...Read More