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4 Strategies to Recession-Proof Your Brand’s Packaging

November 15, 2019

It’s been more than a decade since the Great Recession ended — the tumultuous economic downturn in the United States that occurred between 2007-2009. Although experts can't precisely predict oncoming recessions, they are a natural part of the economic cycle.

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Increase Club Store and Retail Sales with Pallet Skirts

August 02, 2019

It’s safe to say that consumers love buying in bulk. Despite the rise of eCommerce and internet-based shopping, wholesalers like Costco, Sam’s Club, and BJ’s Wholesale Club continue to defy the general downturn of traditional retail sales. Wholesale membership is even increasing in popularity ...

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Achieve Retail Success with Point-of-Purchase Displays

June 13, 2019

Consumers have more choices than ever before. In fact, the average grocery store can have more than 30,000 items on the shelves. While the number of SKUs continues to grow, the competition in retail is also heating up due to changing shopping habits. Consumers are visiting brick-and-mortar ...

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Make it POP: The Art of Retail Display

April 25, 2019

In brick-and-mortar retail, today’s consumers shop much differently than how they did 10 years ago. Armed with smart phones in hand, they compare prices, seek out product reviews, and instantly get the opinions of their family, friends, or social network to help them make a buying decision. With ...

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Packaging Can Support Your Brand’s Omnichannel Strategy

March 28, 2019

We recently hosted Packaging Experience Summit 2019, a 2-day conference in Seattle focused on digital print and the latest packaging technologies. Our stellar lineup of expert speakers and panelists included Phil Stafford, Sr. Global Alliances Manager at Digimarc, an industry leader in digital ...

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Three Summer Packaging Trends to Watch Out For

July 26, 2018

Turning up the Heat with Summer Packaging

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#PackagingFail: How Packaging Impacts Consumer Experience

May 03, 2018

When you shop for and purchase a product (in a store or online), it’s not just the product you’re buying. You’re also buying the packaging – and everything that comes along with it. As everyday consumers, many of us do not become aware of how big an impact packaging can have on our experience of ...

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How To Create Customer Centric Packaging

March 01, 2018
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Folding Carton vs. Corrugated Packaging for Retail

December 07, 2017

Folding Carton vs. Corrugated - What’s the Difference?

Both folding carton and corrugated (which you may refer to as “cardboard”) are widely used in the packaging world, and you see them every day in the retail aisle. But what’s the difference, and when should you choose one over the other?

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Packaging as Earned Media

October 26, 2017

From Owned to Earned Media

Because it is controlled by the packager, packaging has traditionally been considered “owned” media. However, today's marketers are taking advantage of new technology to reframe packaging as earned media. Earned media is defined as unsolicited, uncontrolled and unpaid ...

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