When it comes to packaging, one size doesn't fit all. Today’s consumers are more conscious of packaging waste than ever before, driving major retail and eCommerce brands towards using right-sized boxes for packaging and shipping purposes. So, what does it mean to right-size a box, and why does ...

Consumers have more choices than ever before. In fact, the average grocery store can have more than 30,000 items on the shelves. While the number of SKUs continues to grow, the competition in retail is also heating up due to changing shopping habits. Consumers are visiting brick-and-mortar ...

We interact with product labels every day. Labels deliver key information that can help us in many ways, from a food label providing nutrition details to a shipping label specifying a box’s final destination.

The demand for retail-ready packaging (RRP) is increasing, and brands across the retail marketplace are starting to make the switch. Also known as shelf-ready packaging, RRP refers to self-contained secondary packaging that is optimized for stocking and display at big box or club stores. ...

In brick-and-mortar retail, today’s consumers shop much differently than how they did 10 years ago. Armed with smart phones in hand, they compare prices, seek out product reviews, and instantly get the opinions of their family, friends, or social network to help them make a buying decision. With ...

Cannabis has had a long and complicated history in the United States. Washington became one of the first states to legalize recreational marijuana in December 2012, making it legal for medical purposes and for adults over 21. Currently, 9 other states and the District of Columbia have joined the ...

Ink is an important but sometimes overlooked component of the digitally printed packaging equation. The printing process delivers pigmented ink to the substrate and binds it to the surface, resulting in a desired artwork or graphic result. Different inks are used for different types of packaging ...

The Importance of Protective Packaging

Imagine you’re shopping online for a gift. You finally come across exactly what you’re looking for and decide to make the purchase. A week later, your order arrives, but you’re devastated (and frustrated!) to find that the product has been damaged during ...

Capitalize on Recognition with Co-Branded Packaging 

In today’s competitive online and retail landscape, shoppers have more choices than ever before. As a result, brands are constantly challenged to find innovative ways to connect with consumers and stand out from the crowd. 

With a click, swipe, or double-tap, today’s consumers have a seemingly limitless wealth of knowledge at their fingertips. In fact, research shows that 60 percent of people use their phone while shopping to compare products and prices. As a result, packaging must adapt to meet this increasing ...