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Creating One-of-a-Kind Beer Labels Using Variable Data Printing

June 21, 2021

You probably already know that beer labels help to capture consumer attention and drive purchase intent at the shelf. What you might not know is that the on-shelf differentiation doesn’t have to end there.

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3 Ways to Benefit from Printed Shrink Sleeves

April 19, 2021

Printed shrink sleeves are a cost-effective way to add beautiful all-over branding to bottled, jarred, and canned products. This technology can be easily integrated into your existing production line and may even simplify the number of steps your product requires to package, saving you time and ...

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How Can You Soften the Blow of a Corrugated Price Increase?

November 04, 2020

In the corrugated industry, it is unheard of to instill a price increase that isn’t tied to a material cost increase. Corrugated prices are directly tied to the paper index which is based on the transaction price from the paper manufacturers to their clients. A sheet plant or corrugator can see ...

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Laminate vs. Varnish Topcoat for Custom Product Labels

October 14, 2020

When planning for the materials of your custom product label, your label manufacturer may ask you whether you prefer a laminate or varnish topcoat. What are these materials, how do they differ, and which should you choose?

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4 Ways to Manage Packaging During an Economic Downturn

November 15, 2019

It’s been more than a decade since the Great Recession ended — the tumultuous economic downturn in the United States that occurred between 2007-2009. Although experts can't precisely predict oncoming recessions, they are a natural part of the economic cycle.

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Peeling Back the Layers of a Product Label

October 17, 2019

Product labels are everywhere. Take a look around, and you may notice them on beverages, candles, lip balms, and much more. We task labels with the job of conveying product information while helping us select one brand over another. Because of this, labels have a way of seamlessly blending into ...

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Exploring Augmented Reality for Product Packaging

October 10, 2019

Packaging was once seen merely as a vessel to carry a product — only to be inevitably thrown away, repurposed, or recycled. However, cutting-edge technologies like digital print and variable data are redefining the role of packaging into an engaging and personalized consumer experience. These ...

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4 Benefits of Outsourcing Packaging Supply Chain Management

September 13, 2019

The success of any consumer goods brand can be directly associated with the effectiveness of its supply chain management (SCM). However, this is one of the least understood areas of business. SCM is a delicate yet complex system that follows the entire lifecycle of products from raw materials to ...

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REFT vs. RETT: Which is the Right Box Style for Your Brand?

August 22, 2019

There’s a wide variety of corrugated box styles available for shipping and retail packaging. Two common styles you’ll likely come across are Roll End Front Tuck (REFT) and Roll End Tuck Top (RETT) boxes. At first glance, these two styles may appear to look and function similarly. However, brands ...

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Exploring Alternatives to Foam Protective Packaging

August 15, 2019

Above all else, the primary purpose of packaging is product protection. From manufacturing to shipping to distribution, consumer goods are increasingly vulnerable to damage as they move through every step of the supply chain. According to Packaging Digest, as much as 11 percent of unit loads ...

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