In the corrugated industry, it is unheard of to instill a price increase that isn’t tied to a material cost increase. Corrugated prices are directly tied to the paper index which is based on the transaction price from the paper manufacturers to their clients. A sheet plant or corrugator can see ...
Read MoreHow Can You Soften the Blow of a Corrugated Price Increase?
Laminate vs. Varnish Topcoat for Custom Product Labels
When planning for the materials of your custom product label, your label manufacturer may ask you whether you prefer a laminate or varnish topcoat. What are these materials, how do they differ, and which should you choose?
Read More4 Ways to Manage Packaging During an Economic Downturn
It’s been more than a decade since the Great Recession ended — the tumultuous economic downturn in the United States that occurred between 2007-2009. Although experts can't precisely predict oncoming recessions, they are a natural part of the economic cycle.
Read MorePeeling Back the Layers of a Product Label
Product labels are everywhere. Take a look around, and you may notice them on beverages, candles, lip balms, and much more. We task labels with the job of conveying product information while helping us select one brand over another. Because of this, labels have a way of seamlessly blending into ...
Read MoreExploring Augmented Reality for Product Packaging
Packaging was once seen merely as a vessel to carry a product — only to be inevitably thrown away, repurposed, or recycled. However, cutting-edge technologies like digital print and variable data are redefining the role of packaging into an engaging and personalized consumer experience. These ...
Read More4 Benefits of Outsourcing Packaging Supply Chain Management
The success of any consumer goods brand can be directly associated with the effectiveness of its supply chain management (SCM). However, this is one of the least understood areas of business. SCM is a delicate yet complex system that follows the entire lifecycle of products from raw materials to ...
Read MoreREFT vs. RETT: Which is the Right Box Style for Your Brand?
There’s a wide variety of corrugated box styles available for shipping and retail packaging. Two common styles you’ll likely come across are Roll End Front Tuck (REFT) and Roll End Tuck Top (RETT) boxes. At first glance, these two styles may appear to look and function similarly. However, brands ...
Read MoreExploring Alternatives to Foam Protective Packaging
Above all else, the primary purpose of packaging is product protection. From manufacturing to shipping to distribution, consumer goods are increasingly vulnerable to damage as they move through every step of the supply chain. According to Packaging Digest, as much as 11 percent of unit loads ...
Read MoreIncrease Club Store and Retail Sales with Pallet Skirts
It’s safe to say that consumers love buying in bulk. Despite the rise of eCommerce and internet-based shopping, wholesalers like Costco, Sam’s Club, and BJ’s Wholesale Club continue to defy the general downturn of traditional retail sales. Wholesale membership is even increasing in popularity ...
Read MoreRight-Sized Packaging: How to Measure a Corrugated Box
When it comes to packaging, one size doesn't fit all. Today’s consumers are more conscious of packaging waste than ever before, driving major retail and eCommerce brands towards using right-sized boxes for packaging and shipping purposes. So, what does it mean to right-size a box, and why does ...
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