By 2020, the Generation Z population is expected to account for 40% of all consumers. Gen-Zers, born between 1995 and 2012, are today's young adults, teens, and tweens. While Millennials may have adopted digital technology into their daily lives, Gen-Zers have never known a world without it. ...
Read More3 Must-Know Generation Z Packaging Trends
'Tis the Season: Holiday Packaging Trends to Watch Out For
With visions of snow days, warm fireplaces, and sugar-plum fairies dancing in our heads, the holidays are fast approaching in the Pacific Northwest. If you’ve stepped foot in a retail store recently, you may notice the flurry of holiday-themed products on display. Now is the time when brands ...
Read More3 Key Takeaways for Brands from Adobe MAX
Last week, we had the opportunity to attend Adobe MAX 2018. Billed as one of the largest and fastest growing conferences in the industry, thousands of creatives from across the world gathered in Los Angeles for three days of classes, workshops, and creative inspiration — hosted by tech giant ...
Read MoreThree Major Fall Packaging Trends
The days are getting shorter and temperatures are cooling down — this can only mean that fall is just around the corner. As we swap out our shorts and sandals for sweaters and boots here in the Pacific Northwest, fashion isn’t the only thing that changes with the new season. Today’s consumers ...
Read MoreThree Summer Packaging Trends to Watch Out For
Spring Packaging Inspiration
Spring Off the Shelf with Seasonal Packaging
Spring is finally here and along with it comes the launch of several new spring packaging designs to appeal to consumers. Integrating seasonality into your packaging gives your brand a fresh look, helps you stand out on the shelf, and delights ...
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