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How to Optimize Your Brand’s Packaging Spend

March 01, 2019

Packaging optimization must be a top priority for every brand. When done well, packaging optimization can reduce the overall product cost while enhancing product protection, and create internal efficiency that ultimately benefits your bottom-line. However, make no mistake: packaging optimization ...

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3 Ways to Use Packaging to Improve Product Experience

February 21, 2019

Packaging is just packaging, right? After all, it’s the product that matters at the end of day.

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3 Tips for Effective Product Packaging Budget Management

January 17, 2019

Today’s consumers value the form and function of product packaging now more than ever. Packaging is not only integral to the perception of a brand, it can also determine the success of a product. In fact, a recent national study found that 72% of consumers agree that packaging design can ...

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Packaging Design Considerations for Baby Boomers

December 06, 2018

Understanding the Baby Boomer Population

Baby boomers — those born between 1946 and 1964 — make up a major portion of the population. Although recently surpassed in size by the millennial generation, there are more than 76 million boomers in the United States. With life expectancy increases due ...

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5 Ways to Reduce Labor Costs with Packaging

June 21, 2018

U.S. Labor Costs are On the Rise

In May 2018, the U.S. unemployment rate dropped to 3.9%. Add to this a healthy economic outlook and it’s easy to understand why labor costs are on the rise. Although many factors impact the total cost of packaging, labor can be one of the costlier components.

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Avoid a #PackagingFail: How Packaging Impacts the Consumer Experience

May 03, 2018

When you shop for and purchase a product (in a store or online), it’s not just the product you’re buying. You’re also buying the packaging – and everything that comes along with it. As everyday consumers, many of us do not become aware of how big an impact packaging can have on our experience of ...

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How to Calculate Your Packaging ROI

March 15, 2018

The Cost of Packaging

In our last article we discussed how to calculate the cost of packaging, which outlined the obvious and hidden costs that you should account for when tabulating your packaging spend. But figuring what your packaging costs add up to paints only half the picture. You won’t ...

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How to Calculate the Cost of Packaging

March 08, 2018

What Determines the Cost of Packaging?

Many components influence and impact the cost of packaging. From the obvious costs (such as raw material and labor) to the hidden (such as warehousing and obsolete inventory), it’s important to take a step back and consider all of the factors when ...

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Eliminating Waste in Freight: Cube Optimization

February 02, 2018

The Cost of Inefficiency

It’s no secret that shipping plays a significant role in the cost of doing business. The size and shape of your boxes and how they fit onto a pallet (“palletize”) have a direct impact on your cost to move product from Point A to Point B. In the past, an emphasis was not ...

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Frustration-Free Packaging and the Consumer Experience

October 05, 2017

Customer Experience Doesn’t End with the Sale

In a world where eCommerce has powered a fundamental shift in the way consumers interact with and purchase from your brand, the impact is not limited to the online experience alone. With online sales, packaging plays a more important role than ever, ...

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