Today’s consumers value the form and function of product packaging now more than ever. Packaging is not only integral to the perception of a brand, it can also determine the success of a product. In fact, a recent national study found that 72% of consumers agree that packaging design can ...Read More
Understanding the Baby Boomer Population
Baby boomers — those born between 1946 and 1964 — make up a major portion of the population. Although recently surpassed in size by the millennial generation, there are more than 76 million boomers in the United States. With life expectancy increases due ...Read More
U.S. Labor Costs are On the Rise
In May 2018, the U.S. unemployment rate dropped to 3.9%. Add to this a healthy economic outlook and it’s easy to understand why labor costs are on the rise. Although many factors impact the total cost of packaging, labor can be one of the costlier components.Read More
When you shop for and purchase a product (in a store or online), it’s not just the product you’re buying. You’re also buying the packaging – and everything that comes along with it. As everyday consumers, many of us do not become aware of how big an impact packaging can have on our experience of ...Read More
The Cost of Packaging
In our last article we discussed how to calculate the cost of packaging, which outlined the obvious and hidden costs that you should account for when tabulating your packaging spend. But figuring what your packaging costs add up to paints only half the picture. You won’t ...Read More
What Determines the Cost of Packaging?
Many components influence and impact the cost of packaging. From the obvious costs (such as raw material and labor) to the hidden (such as warehousing and obsolete inventory), it’s important to take a step back and consider all of the factors when ...Read More
The Cost of Inefficiency
It’s no secret that shipping plays a significant role in the cost of doing business. The size and shape of your boxes and how they fit onto a pallet (“palletize”) have a direct impact on your cost to move product from Point A to Point B. In the past, an emphasis was not ...Read More
Customer Experience Doesn’t End with the Sale
In a world where eCommerce has powered a fundamental shift in the way consumers interact with and purchase from your brand, the impact is not limited to the online experience alone. With online sales, packaging plays a more important role than ever, ...Read More
Thank You for a Great Pack Expo!
Yesterday wrapped up the 2017 Pack Expo show in Las Vegas, Nevada. This year’s show featured over 2,000 exhibitors and 30,000 attendees from across the packaging industry. Many brands sent representatives to the show as well to learn about the latest trends and ...Read More