The packaging industry is changing every day. Cutting-edge technologies like augmented reality and smart tags are revolutionizing the way that brands engage with consumers and consumers interact with products. One of these technologies could be 3D printing — an innovative manufacturing process ...Read More
Packaging was once seen merely as a vessel to carry a product — only to be inevitably thrown away, repurposed, or recycled. However, cutting-edge technologies like digital print and variable data are redefining the role of packaging into an engaging and personalized consumer experience. These ...Read More
What is Variable Data?
Imagine you’re launching a new brand of hot sauce before the holidays. You plan to send out your product to ten retail locations throughout the region. For tracking purposes, you would like to add a batch number on each label to correspond with the ten locations. Thus you ...Read More
What is Variable Data?
Imagine going to the hair care aisle to pick up your favorite shampoo. Instead of finding a row of identically designed labels, bottle after bottle, what if every bottle featured a unique graphic? As a shopper, your eye would be attracted to the difference, and you would ...Read More
There’s a wide variety of corrugated box styles available for shipping and retail packaging. Two common styles you’ll likely come across are Roll End Front Tuck (REFT) and Roll End Tuck Top (RETT) boxes. At first glance, these two styles may appear to look and function similarly. However, brands ...Read More
The Dangers of Counterfeiting and Product Tampering
Counterfeiting and product tampering is a dangerous (and costly!) problem in the retail marketplace. According to a report from the Commission on the Theft of American Intellectual Property, counterfeiting costs the United States up to $600 ...Read More
We interact with product labels every day. Labels deliver key information that can help us in many ways, from a food label providing nutrition details to a shipping label specifying a box’s final destination.Read More
Print for corrugated packaging has come a long way in the past several years. Once dominated by traditional methods such as offset litho-lamination and flexography, the tides are turning in a new direction. Increasingly, brands are recognizing the importance of creating a unique packaging ...Read More