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4 Ways to Increase Sales with Packaging

May 31, 2018

Media, Interrupted

Today’s consumers have more ways than ever to side-step your marketing messages, from opting in to a paid media subscription model that allow them to go ad-free (think Hulu or YouTube), to missing your content due to changes in social media algorithms, to simply opting out of ...

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How to Create Effective Cider Packaging

April 26, 2018

Cider: A Marketplace Ripe for Harvest

The cider explosion has officially arrived in the United States, and consumers are taking notice. According to Nielsen[1], the number of cider items available for sale tripled between 2012 and 2016. What may once have been seen as a “beer alternative” by ...

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Millennial Packaging Trends

April 20, 2018

According to millennialmarketing.com, Millennials (that’s the generation born roughly between 1977 and 2000) account for 25% of the U.S. population and represent 21% of consumer discretionary purchases. That adds up to over a trillion dollars in buying power!

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2018 Spring Packaging Inspiration

March 22, 2018

Spring Off the Shelf with Seasonal Packaging

Spring is finally here and along with it comes the launch of several new 2018 spring packaging designs to appeal to consumers. Integrating seasonality into your packaging gives your brand a fresh look, helps you stand out on the shelf, and delights ...

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Packaging as Earned Media

October 26, 2017

From Owned to Earned Media

Because it is controlled by the packager, packaging has traditionally been considered “owned” media. However, today's marketers are taking advantage of new technology to reframe packaging as earned media. Earned media is defined as unsolicited, uncontrolled and unpaid ...

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Fresh Off the Press - Retail Display Feature

August 31, 2017

It’s that time again! As summer draws to a close, we wanted to share some of our favorite Fresh Off the Press retail display projects from this season. Want to see more great packaging and display? Check out our blog from earlier this year and be sure to follow us on Facebook and Instagram for ...

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Spicing Up Your HOLIDAY DISPLAYS

July 20, 2017

It may be the middle of July, but September is just around the corner, which means that holiday retail promotions will be in full swing by October and go strong through December. It's time to start thinking about your retail holiday displays now.

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Give Your Pallet Display a Makeover With Pallet Skirts

April 06, 2017

Pallet skirts enhance your primary packaging to reinforce your brand and demonstrate the benefits of your product in a bigger, bolder way than primary packaging alone. If you produce a product that gets shipped to retail stores on pallets, then you have an automatic marketing opportunity you may ...

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Packaging Needs of a “Budding” Industry

September 08, 2016

Cannabis markets in Washington and Oregon have been exploding. Since enacting recreational marijuana laws, hundreds of dispensaries in both states have opened their doors to residents aged 21 and over. Shoppers can choose from dozens of cannabis strains, as well as a growing selection of edibles, ...

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Creating Topical “In the Moment” Packaging with Digital Production

August 18, 2016

You may have noticed that the recent release of Pokémon Go has created big opportunities for businesses big and small. App users are rewarded for visiting various locations around town (Poké Stops), often at business locations, which has driven those affected businesses to take notice and start ...

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