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Packaging as Earned Media

October 26, 2017

From Owned to Earned Media

Because it is controlled by the packager, packaging has traditionally been considered “owned” media. However, today's marketers are taking advantage of new technology to reframe packaging as earned media. Earned media is defined as unsolicited, uncontrolled and unpaid ...

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Fresh Off the Press - Retail Display Feature

August 31, 2017

It’s that time again! As summer draws to a close, we wanted to share some of our favorite Fresh Off the Press retail display projects from this season. Want to see more great packaging and display? Check out our blog from earlier this year and be sure to follow us on Facebook and Instagram for ...

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Spicing Up Your HOLIDAY DISPLAYS

July 20, 2017

It may be the middle of July, but September is just around the corner, which means that holiday retail promotions will be in full swing by October and go strong through December. It's time to start thinking about your retail holiday displays now.

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Give Your Pallet Display a Makeover With Pallet Skirts

April 06, 2017

Pallet skirts enhance your primary packaging to reinforce your brand and demonstrate the benefits of your product in a bigger, bolder way than primary packaging alone. If you produce a product that gets shipped to retail stores on pallets, then you have an automatic marketing opportunity you may ...

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A “Budding” Industry: Cannabis and Packaging

February 02, 2017

This article originally appeared in January of 2015 and has been updated with new information for our readers.

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Make it POP: The Art of Retail Display

October 27, 2016

Capturing your customers’ attention in a retail environment is becoming increasingly competitive. For example, the number of products in the average grocery chain store has increased by 26% over the past 5 years*. The consumer is overwhelmed with options. In addition to primary packaging, ...

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Packaging Needs of a “Budding” Industry

September 08, 2016

Cannabis markets in Washington and Oregon have been exploding. Since enacting recreational marijuana laws, hundreds of dispensaries in both states have opened their doors to residents aged 21 and over. Shoppers can choose from dozens of cannabis strains, as well as a growing selection of edibles, ...

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Creating Topical “In the Moment” Packaging with Digital Production

August 18, 2016

You may have noticed that the recent release of Pokémon Go has created big opportunities for businesses big and small. App users are rewarded for visiting various locations around town (Poké Stops), often at business locations, which has driven those affected businesses to take notice and start ...

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Graphic Packaging - A Game Changer

April 28, 2016

The BoxMaker is excited to announce the latest expansion of our graphic packaging capabilities this month! Our team knows that in order to innovate for our clients, we need to take advantage of the latest and greatest technology. How exactly does this benefit you? Increased speed + greater capacity ...

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Take a Tour at The BoxMaker

March 10, 2016

We would like to invite you to take a tour of The BoxMaker, Inc.! As we continue to serve our clients’ evolving packaging needs, we need to keep building a foundation of innovation and remain at the leading edge of the packaging industry. To do this, it’s important that we listen to our clients and ...

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