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4 Ways to Increase Sales with Packaging

May 31, 2018

Media, Interrupted

Today’s consumers have more ways than ever to side-step your marketing messages, from opting in to a paid media subscription model that allow them to go ad-free (think Hulu or YouTube), to missing your content due to changes in social media algorithms, to simply opting out of ...

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How to Create Effective Cider Packaging

April 26, 2018

Cider: A Marketplace Ripe for Harvest

The cider explosion has officially arrived in the United States, and consumers are taking notice. According to Nielsen[1], the number of cider items available for sale tripled between 2012 and 2016. What may once have been seen as a “beer alternative” by ...

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Millennial Packaging Trends

April 20, 2018

According to millennialmarketing.com, Millennials (that’s the generation born roughly between 1977 and 2000) account for 25% of the U.S. population and represent 21% of consumer discretionary purchases. That adds up to over a trillion dollars in buying power!

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Spring Packaging Inspiration

March 22, 2018

Spring Off the Shelf with Seasonal Packaging

Spring is finally here and along with it comes the launch of several new spring packaging designs to appeal to consumers. Integrating seasonality into your packaging gives your brand a fresh look, helps you stand out on the shelf, and delights ...

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Packaging as Earned Media

October 26, 2017

From Owned to Earned Media

Because it is controlled by the packager, packaging has traditionally been considered “owned” media. However, today's marketers are taking advantage of new technology to reframe packaging as earned media. Earned media is defined as unsolicited, uncontrolled and unpaid ...

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Spicing Up Your Holiday Packaging Displays

July 20, 2017

It may be the middle of July, but September is just around the corner, which means that holiday retail promotions will be in full swing by October and go strong through December. It's time to start thinking about your retail holiday displays now.

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