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Packaging Design Considerations for Baby Boomers

December 06, 2018

Understanding the Baby Boomer Population

Baby boomers — those born between 1946 and 1964 — make up a major portion of the population. Although recently surpassed in size by the millennial generation, there are more than 76 million boomers in the United States. With life expectancy increases due ...

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Are Two Brands Better Than One? What You Need to Know About Co-Branded Packaging

November 29, 2018

Capitalize on Recognition with Co-Branded Packaging 

In today’s competitive online and retail landscape, shoppers have more choices than ever before. As a result, brands are constantly challenged to find innovative ways to connect with consumers and stand out from the crowd. 

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Holiday Packaging 2018: Now is the Time to Plan

August 02, 2018

Seasonal summer packaging trends are last week’s news. This week begins the month of August and it’s time to turn your attention to the 2018 holiday season. From back-to-school and Halloween to Christmas and New Year’s Eve, the holidays are a series of major events for retail brands and ...

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Three Summer Packaging Trends to Watch in 2018

July 26, 2018

Turning up the Heat with Summer Packaging

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Digital Print: Not Just for Short Runs

June 14, 2018

Is this a sprint or a marathon?

Since becoming commercially available for packaging, digital print has been positioned as a great solution for low-volume short runs. Think: prototyping, limited editions, and brief marketing campaigns. If you need it yesterday and you only need a few, digital ...

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4 Ways to Increase Sales with Packaging

May 31, 2018

Media, Interrupted

Today’s consumers have more ways than ever to side-step your marketing messages, from opting in to a paid media subscription model that allow them to go ad-free (think Hulu or YouTube), to missing your content due to changes in social media algorithms, to simply opting out of ...

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Brand Color Management: How Can G7 Certification Help?

May 17, 2018

Color Matching Matters to the Brand Experience

Consistency plays a major role in the success of any brand. As you build trust with your consumers, providing a consistent experience each time they interact with your business is key to maintaining brand loyalty. From a product packaging ...

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How to Create Effective Cider Packaging

April 26, 2018

Cider: A Marketplace Ripe for Harvest

The cider explosion has officially arrived in the United States, and consumers are taking notice. According to Nielsen[1], the number of cider items available for sale tripled between 2012 and 2016. What may once have been seen as a “beer alternative” by ...

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Millennial Packaging Trends

April 20, 2018

According to millennialmarketing.com, Millennials (that’s the generation born roughly between 1977 and 2000) account for 25% of the U.S. population and represent 21% of consumer discretionary purchases. That adds up to over a trillion dollars in buying power!

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2018 Spring Packaging Inspiration

March 22, 2018

Spring Off the Shelf with Seasonal Packaging

Spring is finally here and along with it comes the launch of several new 2018 spring packaging designs to appeal to consumers. Integrating seasonality into your packaging gives your brand a fresh look, helps you stand out on the shelf, and delights ...

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