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Make it POP: The Art of Retail Display

April 25, 2019

In brick-and-mortar retail, today’s consumers shop much differently than how they did 10 years ago. Armed with smart phones in hand, they compare prices, seek out product reviews, and instantly get the opinions of their family, friends, or social network to help them make a buying decision. With ...

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A Budding Industry: Creating Effective Cannabis Packaging

April 19, 2019

Cannabis has had a long and complicated history in the United States. Washington became one of the first states to legalize recreational marijuana in December 2012, making it legal for medical purposes and for adults over 21. Currently, 9 other states and the District of Columbia have joined the ...

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3 Must-Know Generation Z Packaging Trends

February 07, 2019

By 2020, the Generation Z population is expected to account for 40% of all consumers. Gen-Zers, born between 1995 and 2012, are today's young adults, teens, and tweens. While Millennials may have adopted digital technology into their daily lives, Gen-Zers have never known a world without it. ...

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Packaging Design Considerations for Baby Boomers

December 06, 2018

Understanding the Baby Boomer Population

Baby boomers — those born between 1946 and 1964 — make up a major portion of the population. Although recently surpassed in size by the millennial generation, there are more than 76 million boomers in the United States. With life expectancy increases due ...

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What You Need to Know About Co-Branded Packaging

November 29, 2018

Capitalize on Recognition with Co-Branded Packaging 

In today’s competitive online and retail landscape, shoppers have more choices than ever before. As a result, brands are constantly challenged to find innovative ways to connect with consumers and stand out from the crowd. 

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Holiday Packaging 2018: Now is the Time to Plan

August 02, 2018

Seasonal summer packaging trends are last week’s news. This week begins the month of August and it’s time to turn your attention to the 2018 holiday season. From back-to-school and Halloween to Christmas and New Year’s Eve, the holidays are a series of major events for retail brands and ...

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Three Summer Packaging Trends to Watch in 2018

July 26, 2018

Turning up the Heat with Summer Packaging

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Digital Print: Not Just for Short Runs

June 14, 2018

Is this a sprint or a marathon?

Since becoming commercially available for packaging, digital print has been positioned as a great solution for low-volume short runs. Think: prototyping, limited editions, and brief marketing campaigns. If you need it yesterday and you only need a few, digital ...

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4 Ways to Increase Sales with Packaging

May 31, 2018

Media, Interrupted

Today’s consumers have more ways than ever to side-step your marketing messages, from opting in to a paid media subscription model that allow them to go ad-free (think Hulu or YouTube), to missing your content due to changes in social media algorithms, to simply opting out of ...

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Brand Color Management: How Can G7 Certification Help?

May 17, 2018

Color Matching Matters to the Brand Experience

Consistency plays a major role in the success of any brand. As you build trust with your consumers, providing a consistent experience each time they interact with your business is key to maintaining brand loyalty. From a product packaging ...

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