Seasonal summer packaging trends are last week’s news. This week begins the month of August and it’s time to turn your attention to the 2018 holiday season. From back-to-school and Halloween to Christmas and New Year’s Eve, the holidays are a series of major events for retail brands and ...

Turning up the Heat with Summer Packaging

Is this a sprint or a marathon?

Since becoming commercially available for packaging, digital print has been positioned as a great solution for low-volume short runs. Think: prototyping, limited editions, and brief marketing campaigns. If you need it yesterday and you only need a few, digital ...

Media, Interrupted

Today’s consumers have more ways than ever to side-step your marketing messages, from opting in to a paid media subscription model that allow them to go ad-free (think Hulu or YouTube), to missing your content due to changes in social media algorithms, to simply opting out of ...

Color Matching Matters to the Brand Experience

Consistency plays a major role in the success of any brand. As you build trust with your consumers, providing a consistent experience each time they interact with your business is key to maintaining brand loyalty. From a product packaging ...

Cider: A Marketplace Ripe for Harvest

The cider explosion has officially arrived in the United States, and consumers are taking notice. According to Nielsen[1], the number of cider items available for sale tripled between 2012 and 2016. What may once have been seen as a “beer alternative” by ...

According to millennialmarketing.com, Millennials (that’s the generation born roughly between 1977 and 2000) account for 25% of the U.S. population and represent 21% of consumer discretionary purchases. That adds up to over a trillion dollars in buying power!

Spring Off the Shelf with Seasonal Packaging

Spring is finally here and along with it comes the launch of several new 2018 spring packaging designs to appeal to consumers. Integrating seasonality into your packaging gives your brand a fresh look, helps you stand out on the shelf, and delights ...

From Owned to Earned Media

Because it is controlled by the packager, packaging has traditionally been considered “owned” media. However, today's marketers are taking advantage of new technology to reframe packaging as earned media. Earned media is defined as unsolicited, uncontrolled and unpaid ...

It’s that time again! As summer draws to a close, we wanted to share some of our favorite Fresh Off the Press retail display projects from this season. Want to see more great packaging and display? Check out our blog from earlier this year and be sure to follow us on Facebook and Instagram for ...