The days are getting shorter and temperatures are cooling down — this can only mean that fall is just around the corner. As we swap out our shorts and sandals for sweaters and boots here in the Pacific Northwest, fashion isn’t the only thing that changes with the new season. Today’s consumers ...Read More
A Pacific Northwest Craft Brewing Staple
Founded in 1993 by Mac Rankin and Jack Schropp, Mac & Jack’s Brewing Company is a craft brewing staple in the Pacific Northwest. Mac & Jack’s began as a humble home brewery in Jack’s garage and has quickly grown in prominence and popularity over the ...Read More
What is the Product Life Cycle?
Every product introduced to market experiences a product life cycle that involves four progressive stages: introduction, growth, maturity, and decline. The speed at which a product moves through these stages depends on many factors. Depending on a product’s ...Read More
Is this a sprint or a marathon?
Since becoming commercially available for packaging, digital print has been positioned as a great solution for low-volume short runs. Think: prototyping, limited editions, and brief marketing campaigns. If you need it yesterday and you only need a few, digital ...Read More
Color Matching Matters to the Brand Experience
Consistency plays a major role in the success of any brand. As you build trust with your consumers, providing a consistent experience each time they interact with your business is key to maintaining brand loyalty. From a product packaging ...Read More
Here in the Pacific Northwest, we not only love to drink beer, but we also love making it. Washington and Oregon are home to two of the largest communities of craft brewers in the country, and their growth won’t be slowing anytime soon. As craft brewers scale their business, the right packaging ...Read More
Speaker Announcement: Packaging Experience Summit
Packaging Experience Summit is getting closer and we are excited to announce two of our speakers for this event. The 2018 theme is “Drive the Moment” and speakers will be sharing ways that brands can leverage packaging to connect with consumers, ...Read More
Thank You for a Great Pack Expo!
Yesterday wrapped up the 2017 Pack Expo show in Las Vegas, Nevada. This year’s show featured over 2,000 exhibitors and 30,000 attendees from across the packaging industry. Many brands sent representatives to the show as well to learn about the latest trends and ...Read More