The warehouse is often simply viewed as a place to store finished goods, raw materials, and supplies. However, leading consumer brands understand that it is much more than that. Warehouse real estate is typically limited, highly valuable, and not to mention costly. Space utilization can make or ...Read More
What is the “Crossover Point?”
There are two main categories of print methods used to produce corrugated packaging and displays: conventional analog print methods and digital print methods. Analog print methods include flexography and litho lamination and have dominated the packaging industry ...Read More
Similar to the lifecycle of a living being, consumer goods products go through key stages of development. All products will inevitably pass through introduction, growth, maturity, and decline. However, over the past several years, there has been a distinct shift in the retail and eCommerce ...Read More
What is Variable Data?
Imagine you’re launching a new brand of hot sauce before the holidays. You plan to send out your product to ten retail locations throughout the region. For tracking purposes, you would like to add a batch number on each label to correspond with the ten locations. Thus you ...Read More
What is Variable Data?
Imagine going to the hair care aisle to pick up your favorite shampoo. Instead of finding a row of identically designed labels, bottle after bottle, what if every bottle featured a unique graphic? As a shopper, your eye would be attracted to the difference, and you would ...Read More
It’s safe to say that consumers love buying in bulk. Despite the rise of eCommerce and internet-based shopping, wholesalers like Costco, Sam’s Club, and BJ’s Wholesale Club continue to defy the general downturn of traditional retail sales. Wholesale membership is even increasing in popularity ...Read More
The earliest form of printing, known as woodblock printing, originated from East Asia around 200 AD. In 1440, Johannes Gutenberg changed the course of history with the introduction of the printing press. Centuries later, more efficient analog print methods, including offset litho lamination and ...Read More
This article originally appeared in May 2018 and has been updated with new information for our readers.
Color Matching Matters to the Brand Experience
Consistency plays a major role in the success of any brand. As you build trust with your consumers, providing a consistent experience each time ...Read More
Sustainability has become a hot button issue over the past decade, both politically and culturally. Today’s consumers are now more environmentally conscious than ever before and demand products delivered to them in sustainable and efficient packages.Read More