What is Variable Data?

Imagine you’re launching a new brand of hot sauce before the holidays. You plan to send out your product to ten retail locations throughout the region. For tracking purposes, you would like to add a batch number on each label to correspond with the ten locations. Thus you ...

What is Variable Data?

Imagine going to the hair care aisle to pick up your favorite shampoo. Instead of finding a row of identically designed labels, bottle after bottle, what if every bottle featured a unique graphic? As a shopper, your eye would be attracted to the difference, and you would ...

It’s safe to say that consumers love buying in bulk. Despite the rise of eCommerce and internet-based shopping, wholesalers like Costco, Sam’s Club, and BJ’s Wholesale Club continue to defy the general downturn of traditional retail sales. Wholesale membership is even increasing in popularity ...

The earliest form of printing, known as woodblock printing, originated from East Asia around 200 AD. In 1440, Johannes Gutenberg changed the course of history with the introduction of the printing press. Centuries later, more efficient analog print methods, including offset litho lamination and ...

The BoxMaker, a Pacific Northwest leader in custom packaging solutions announced that it has joined Digital Pack, the world’s first brand-focused digital print networking group for corrugated packaging and display converters.

This article originally appeared in May 2018 and has been updated with new information for our readers.

Color Matching Matters to the Brand Experience

Consistency plays a major role in the success of any brand. As you build trust with your consumers, providing a consistent experience each time ...

Sustainability has become a hot button issue over the past decade, both politically and culturally. Today’s consumers are now more environmentally conscious than ever before and demand products delivered to them in sustainable and efficient packages. 

Print for corrugated packaging has come a long way in the past several years. Once dominated by traditional methods such as offset litho-lamination and flexography, the tides are turning in a new direction. Increasingly, brands are recognizing the importance of creating a unique packaging ...

An Era of Dynamic Change in Design

In much the same way that websites have evolved from digital brochures into living brand organisms, so too has packaging grown into something new. Armed with the flexibility of digital print, today’s designers are free to edit, augment, and optimize packaging ...

In brick-and-mortar retail, today’s consumers shop much differently than how they did 10 years ago. Armed with smart phones in hand, they compare prices, seek out product reviews, and instantly get the opinions of their family, friends, or social network to help them make a buying decision. With ...