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Variable Data Print for Labels Part 1: Product Marketing

September 19, 2019

What is Variable Data?

Imagine going to the hair care aisle to pick up your favorite shampoo. Instead of finding a row of identically designed labels, bottle after bottle, what if every bottle featured a unique graphic? As a shopper, your eye would be attracted to the difference, and you would ...

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Increase Club Store and Retail Sales with Pallet Skirts

August 02, 2019

It’s safe to say that consumers love buying in bulk. Despite the rise of eCommerce and internet-based shopping, wholesalers like Costco, Sam’s Club, and BJ’s Wholesale Club continue to defy the general downturn of traditional retail sales. Wholesale membership is even increasing in popularity ...

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Making the Upgrade from Flexo to Digital Print

July 11, 2019

The earliest form of printing, known as woodblock printing, originated from East Asia around 200 AD. In 1440, Johannes Gutenberg changed the course of history with the introduction of the printing press. Centuries later, more efficient analog print methods, including offset litho lamination and ...

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The BoxMaker Becomes Founding Member of HP's Digital Pack

June 06, 2019

The BoxMaker, a Pacific Northwest leader in custom packaging solutions announced that it has joined Digital Pack, the world’s first brand-focused digital print networking group for corrugated packaging and display converters.

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Brand Color Management: How Can G7 Certification Help?

June 04, 2019

This article originally appeared in May 2018 and has been updated with new information for our readers.

Color Matching Matters to the Brand Experience

Consistency plays a major role in the success of any brand. As you build trust with your consumers, providing a consistent experience each time ...

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3 Environmental Benefits of Digitally Printed Packaging

May 23, 2019

Sustainability has become a hot button issue over the past decade, both politically and culturally. Today’s consumers are now more environmentally conscious than ever before and demand products delivered to them in sustainable and efficient packages. 

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Meet the HP PageWide C500 Digital Press

May 16, 2019

Print for corrugated packaging has come a long way in the past several years. Once dominated by traditional methods such as offset litho-lamination and flexography, the tides are turning in a new direction. Increasingly, brands are recognizing the importance of creating a unique packaging ...

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Designing for Digitally Printed Packaging

May 09, 2019

An Era of Dynamic Change in Design

In much the same way that websites have evolved from digital brochures into living brand organisms, so too has packaging grown into something new. Armed with the flexibility of digital print, today’s designers are free to edit, augment, and optimize packaging ...

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Make it POP: The Art of Retail Display

April 25, 2019

In brick-and-mortar retail, today’s consumers shop much differently than how they did 10 years ago. Armed with smart phones in hand, they compare prices, seek out product reviews, and instantly get the opinions of their family, friends, or social network to help them make a buying decision. With ...

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Create New Brand Experiences with Digital Printing Innovations

April 11, 2019

In March 2019, we hosted the second annual Packaging Experience Summit — a 2-day conference in Seattle focused on digital print and the latest packaging technologies. Our stacked lineup consisted of expert speakers, panelists, and industry influencers, including Doris Brown-McNally, WW Brand ...

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