Turning up the Heat with Summer Packaging

What is the Product Life Cycle?

Every product introduced to market experiences a product life cycle that involves four progressive stages: introduction, growth, maturity, and decline. The speed at which a product moves through these stages depends on many factors. Depending on a product’s ...

U.S. Labor Costs are On the Rise

In May 2018, the U.S. unemployment rate dropped to 3.9%. Add to this a healthy economic outlook and it’s easy to understand why labor costs are on the rise. Although many factors impact the total cost of packaging, labor can be one of the costlier components.

Is this a sprint or a marathon?

Since becoming commercially available for packaging, digital print has been positioned as a great solution for low-volume short runs. Think: prototyping, limited editions, and brief marketing campaigns. If you need it yesterday and you only need a few, digital ...

Media, Interrupted

Today’s consumers have more ways than ever to side-step your marketing messages, from opting in to a paid media subscription model that allow them to go ad-free (think Hulu or YouTube), to missing your content due to changes in social media algorithms, to simply opting out of ...

Not All Bonds are Created Equal

Movement, transportation, and extreme temperature conditions all put stress on the bonds that hold products and manufactured goods together. From planes, trains, and automobiles to horse trailers and highway signs, many objects designed to move are bonded with ...

Making the Right Choice: Choosing a New Packaging Provider

Change is never easy and choosing a packaging vendor can often be complex and time-consuming. For businesses of any size, ensuring that you are choosing a supplier who can deliver your goods in full, on time, and to spec has a ...

When you shop for and purchase a product (in a store or online), it’s not just the product you’re buying. You’re also buying the packaging – and everything that comes along with it. As everyday consumers, many of us do not become aware of how big an impact packaging can have on our experience of ...

Cider: A Marketplace Ripe for Harvest

The cider explosion has officially arrived in the United States, and consumers are taking notice. According to Nielsen[1], the number of cider items available for sale tripled between 2012 and 2016. What may once have been seen as a “beer alternative” by ...

According to millennialmarketing.com, Millennials (that’s the generation born roughly between 1977 and 2000) account for 25% of the U.S. population and represent 21% of consumer discretionary purchases. That adds up to over a trillion dollars in buying power!