Seasonal summer packaging trends are last week’s news. This week begins the month of August and it’s time to turn your attention to the 2018 holiday season. From back-to-school and Halloween to Christmas and New Year’s Eve, the holidays are a series of major events for retail brands and ...Read More
What is the Product Life Cycle?
Every product introduced to market experiences a product life cycle that involves four progressive stages: introduction, growth, maturity, and decline. The speed at which a product moves through these stages depends on many factors. Depending on a product’s ...Read More
U.S. Labor Costs are On the Rise
In May 2018, the U.S. unemployment rate dropped to 3.9%. Add to this a healthy economic outlook and it’s easy to understand why labor costs are on the rise. Although many factors impact the total cost of packaging, labor can be one of the costlier components.Read More
Is this a sprint or a marathon?
Since becoming commercially available for packaging, digital print has been positioned as a great solution for low-volume short runs. Think: prototyping, limited editions, and brief marketing campaigns. If you need it yesterday and you only need a few, digital ...Read More
Today’s consumers have more ways than ever to side-step your marketing messages, from opting in to a paid media subscription model that allow them to go ad-free (think Hulu or YouTube), to missing your content due to changes in social media algorithms, to simply opting out of ...Read More
Not All Bonds are Created Equal
Movement, transportation, and extreme temperature conditions all put stress on the bonds that hold products and manufactured goods together. From planes, trains, and automobiles to horse trailers and highway signs, many objects designed to move are bonded with ...Read More
Color Matching Matters to the Brand Experience
Consistency plays a major role in the success of any brand. As you build trust with your consumers, providing a consistent experience each time they interact with your business is key to maintaining brand loyalty. From a product packaging ...Read More
Making the Right Choice: Choosing a New Packaging Provider
Change is never easy and choosing a packaging vendor can often be complex and time-consuming. For businesses of any size, ensuring that you are choosing a supplier who can deliver your goods in full, on time, and to spec has a ...Read More
When you shop for and purchase a product (in a store or online), it’s not just the product you’re buying. You’re also buying the packaging – and everything that comes along with it. As everyday consumers, many of us do not become aware of how big an impact packaging can have on our experience of ...Read More