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Holiday Packaging 2018: Now is the Time to Plan

August 02, 2018

Seasonal summer packaging trends are last week’s news. This week begins the month of August and it’s time to turn your attention to the 2018 holiday season. From back-to-school and Halloween to Christmas and New Year’s Eve, the holidays are a series of major events for retail brands and ...

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Three Summer Packaging Trends to Watch in 2018

July 26, 2018

Turning up the Heat with Summer Packaging

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Managing Product Life Cycles with Digital Print for Packaging

July 13, 2018

What is the Product Life Cycle?

Every product introduced to market experiences a product life cycle that involves four progressive stages: introduction, growth, maturity, and decline. The speed at which a product moves through these stages depends on many factors. Depending on a product’s ...

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5 Ways to Reduce Labor Costs with Packaging

June 21, 2018

U.S. Labor Costs are On the Rise

In May 2018, the U.S. unemployment rate dropped to 3.9%. Add to this a healthy economic outlook and it’s easy to understand why labor costs are on the rise. Although many factors impact the total cost of packaging, labor can be one of the costlier components.

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Digital Print: Not Just for Short Runs

June 14, 2018

Is this a sprint or a marathon?

Since becoming commercially available for packaging, digital print has been positioned as a great solution for low-volume short runs. Think: prototyping, limited editions, and brief marketing campaigns. If you need it yesterday and you only need a few, digital ...

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4 Ways to Increase Sales with Packaging

May 31, 2018

Media, Interrupted

Today’s consumers have more ways than ever to side-step your marketing messages, from opting in to a paid media subscription model that allow them to go ad-free (think Hulu or YouTube), to missing your content due to changes in social media algorithms, to simply opting out of ...

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VHB™ Tape: A Flexible and Dependable Bonding Solution

May 24, 2018

Not All Bonds are Created Equal

Movement, transportation, and extreme temperature conditions all put stress on the bonds that hold products and manufactured goods together. From planes, trains, and automobiles to horse trailers and highway signs, many objects designed to move are bonded with ...

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Brand Color Management: How Can G7 Certification Help?

May 17, 2018

Color Matching Matters to the Brand Experience

Consistency plays a major role in the success of any brand. As you build trust with your consumers, providing a consistent experience each time they interact with your business is key to maintaining brand loyalty. From a product packaging ...

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50 Questions to Ask Before Choosing a Packaging Vendor

May 10, 2018

Making the Right Choice: Choosing a New Packaging Provider

Change is never easy and choosing a packaging vendor can often be complex and time-consuming. For businesses of any size, ensuring that you are choosing a supplier who can deliver your goods in full, on time, and to spec has a ...

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#PackagingFail: How Packaging Impacts Consumer Experience

May 03, 2018

When you shop for and purchase a product (in a store or online), it’s not just the product you’re buying. You’re also buying the packaging – and everything that comes along with it. As everyday consumers, many of us do not become aware of how big an impact packaging can have on our experience of ...

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