In brick-and-mortar retail, today’s consumers shop much differently than how they did 10 years ago. Armed with smart phones in hand, they compare prices, seek out product reviews, and instantly get the opinions of their family, friends, or social network to help them make a buying decision. With ...

Cannabis has had a long and complicated history in the United States. Washington became one of the first states to legalize recreational marijuana in December 2012, making it legal for medical purposes and for adults over 21. Currently, 9 other states and the District of Columbia have joined the ...

In March 2019, we hosted the second annual Packaging Experience Summit — a 2-day conference in Seattle focused on digital print and the latest packaging technologies. Our stacked lineup consisted of expert speakers, panelists, and industry influencers, including Doris Brown-McNally, WW Brand ...

We recently hosted Packaging Experience Summit 2019, a 2-day conference in Seattle focused on digital print and the latest packaging technologies. Our stellar lineup of expert speakers and panelists included Phil Stafford, Sr. Global Alliances Manager at Digimarc, an industry leader in digital ...

On March 19 - 20, 2019, Packaging Experience Summit returned for its second year in Seattle with the mission of helping brands elevate their packaging through the power of digitally printed packaging. So, how did it go? 

The race is on! Consumer demand has fundamentally changed the way we shop, assess value, and evaluate the return on our individual time. Why would anyone go to a movie rental store, when you can rent or stream a movie with a few clicks of the remote? When is the last time you’ve even seen a ...

Today’s leading brands understands the important role that consumer feedback plays in business. In fact, research shows that 79% of consumers say they want brands to actively demonstrate that they ‘understand and care’ about them before they make a purchase. 

Packaging optimization must be a top priority for every brand. When done well, packaging optimization can reduce the overall product cost while enhancing product protection, and create internal efficiency that ultimately benefits your bottom-line. However, make no mistake: packaging optimization ...

Packaging is just packaging, right? After all, it’s the product that matters at the end of day.