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Achieve Retail Success with Point-of-Purchase Displays

June 13, 2019

Consumers have more choices than ever before. In fact, the average grocery store can have more than 30,000 items on the shelves. While the number of SKUs continues to grow, the competition in retail is also heating up due to changing shopping habits. Consumers are visiting brick-and-mortar ...

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Using Durable Labels for Consumer Goods and Industrial Applications

June 06, 2019

We interact with product labels every day. Labels deliver key information that can help us in many ways, from a food label providing nutrition details to a shipping label specifying a box’s final destination.

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The BoxMaker Becomes Founding Member of HP's Digital Pack

June 06, 2019

The BoxMaker, a Pacific Northwest leader in custom packaging solutions announced that it has joined Digital Pack, the world’s first brand-focused digital print networking group for corrugated packaging and display converters.

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Brand Color Management: How Can G7 Certification Help?

June 04, 2019

This article originally appeared in May 2018 and has been updated with new information for our readers.

Color Matching Matters to the Brand Experience

Consistency plays a major role in the success of any brand. As you build trust with your consumers, providing a consistent experience each time ...

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Why Should Brands Use Retail-Ready Packaging (RRP)?

May 31, 2019

The demand for retail-ready packaging (RRP) is increasing, and brands across the retail marketplace are starting to make the switch. Also known as shelf-ready packaging, RRP refers to self-contained secondary packaging that is optimized for stocking and display at big box or club stores. ...

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3 Environmental Benefits of Digitally Printed Packaging

May 23, 2019

Sustainability has become a hot button issue over the past decade, both politically and culturally. Today’s consumers are now more environmentally conscious than ever before and demand products delivered to them in sustainable and efficient packages. 

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Meet the HP PageWide C500 Digital Press

May 16, 2019

Print for corrugated packaging has come a long way in the past several years. Once dominated by traditional methods such as offset litho-lamination and flexography, the tides are turning in a new direction. Increasingly, brands are recognizing the importance of creating a unique packaging ...

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Designing for Digitally Printed Packaging

May 09, 2019

An Era of Dynamic Change in Design

In much the same way that websites have evolved from digital brochures into living brand organisms, so too has packaging grown into something new. Armed with the flexibility of digital print, today’s designers are free to edit, augment, and optimize packaging ...

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Make it POP: The Art of Retail Display

April 25, 2019

In brick-and-mortar retail, today’s consumers shop much differently than how they did 10 years ago. Armed with smart phones in hand, they compare prices, seek out product reviews, and instantly get the opinions of their family, friends, or social network to help them make a buying decision. With ...

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A Budding Industry: Creating Effective Cannabis Packaging

April 19, 2019

Cannabis has had a long and complicated history in the United States. Washington became one of the first states to legalize recreational marijuana in December 2012, making it legal for medical purposes and for adults over 21. Currently, 9 other states and the District of Columbia have joined the ...

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