Banner Image

Managing Packaging Replenishment Cycles with Digital Print

December 05, 2019

What is the Packaging Replenishment Cycle?

When it comes to supply chain management (SCM) for consumer goods brands, purchasing agents or buyers must order the right amount of packaging to meet demand while keeping costs low — a delicate and challenging balance. Order too much and you will have ...

Read More

Shrinking Product Lifecycles and Your Packaging Supply Chain

November 22, 2019

Similar to the lifecycle of a living being, consumer goods products go through key stages of development. All products will inevitably pass through introduction, growth, maturity, and decline. However, over the past several years, there has been a distinct shift in the retail and eCommerce ...

Read More

4 Ways to Manage Packaging During an Economic Downturn

November 15, 2019

It’s been more than a decade since the Great Recession ended — the tumultuous economic downturn in the United States that occurred between 2007-2009. Although experts can't precisely predict oncoming recessions, they are a natural part of the economic cycle.

Read More

3 Key Takeaways from E-Pack Summit

November 08, 2019

Last week, we had the opportunity to attend the second annual E-Pack Summit, hosted in Bellevue, Washington by Smithers Pira. Brand owners, retailers, packaging converters, equipment vendors, and software suppliers from around the country gathered at the two-day conference to discuss trends, ...

Read More

3D Printing: Fad or the Next Packaging Frontier?

October 31, 2019

The packaging industry is changing every day. Cutting-edge technologies like augmented reality and smart tags are revolutionizing the way that brands engage with consumers and consumers interact with products. One of these technologies could be 3D printing — an innovative manufacturing process ...

Read More

Peeling Back the Layers of a Product Label

October 17, 2019

Product labels are everywhere. Take a look around, and you may notice them on beverages, candles, lip balms, and much more. We task labels with the job of conveying product information while helping us select one brand over another. Because of this, labels have a way of seamlessly blending into ...

Read More

Exploring Augmented Reality for Product Packaging

October 10, 2019

Packaging was once seen merely as a vessel to carry a product — only to be inevitably thrown away, repurposed, or recycled. However, cutting-edge technologies like digital print and variable data are redefining the role of packaging into an engaging and personalized consumer experience. These ...

Read More

Variable Data Print for Product Labels Part 2: Supply Chain

October 04, 2019

What is Variable Data?

Imagine you’re launching a new brand of hot sauce before the holidays. You plan to send out your product to ten retail locations throughout the region. For tracking purposes, you would like to add a batch number on each label to correspond with the ten locations. Thus you ...

Read More

Variable Data Print for Product Labels Part 1: Product Marketing

September 19, 2019

What is Variable Data?

Imagine going to the hair care aisle to pick up your favorite shampoo. Instead of finding a row of identically designed labels, bottle after bottle, what if every bottle featured a unique graphic? As a shopper, your eye would be attracted to the difference, and you would ...

Read More

4 Benefits of Outsourcing Packaging Supply Chain Management

September 13, 2019

The success of any consumer goods brand can be directly associated with the effectiveness of its supply chain management (SCM). However, this is one of the least understood areas of business. SCM is a delicate yet complex system that follows the entire lifecycle of products from raw materials to ...

Read More

Subscribe to Email Updates