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Variable Data Print for Labels Part 1: Product Marketing

September 19, 2019

What is Variable Data?

Imagine going to the hair care aisle to pick up your favorite shampoo. Instead of finding a row of identically designed labels, bottle after bottle, what if every bottle featured a unique graphic? As a shopper, your eye would be attracted to the difference, and you would ...

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4 Benefits of Outsourcing Supply Chain Management

September 13, 2019

The success of any consumer goods brand can be directly associated with the effectiveness of its supply chain management (SCM). However, this is one of the least understood areas of business. SCM is a delicate yet complex system that follows the entire lifecycle of products from raw materials to ...

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How to Calculate the Cost of Packaging

September 06, 2019

What Determines the Cost of Packaging?

Many components influence and impact the cost of packaging. From the obvious expenses (such as raw material and labor) to the hidden (think warehousing and obsolete inventory). It's important to consider all of the factors when calculating the cost of ...

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REFT vs. RETT: Which is the Right Box Style for Your Brand?

August 22, 2019

There’s a wide variety of corrugated box styles available for shipping and retail packaging. Two common styles you’ll likely come across are Roll End Front Tuck (REFT) and Roll End Tuck Top (RETT) boxes. At first glance, these two styles may appear to look and function similarly. However, brands ...

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Exploring Alternatives to Foam Protective Packaging

August 15, 2019

Above all else, the primary purpose of packaging is product protection. From manufacturing to shipping to distribution, consumer goods are increasingly vulnerable to damage as they move through every step of the supply chain. According to Packaging Digest, as much as 11 percent of unit loads ...

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Why Use Pallet Strapping for Storage or Shipping

August 08, 2019

When it comes to managing an effective supply chain, adopting efficient process improvements can have a major impact on a company’s cost savings in the long-run. Whether for shipping or storage, properly securing the product on a pallet is a necessary step in the supply chain, but often ...

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Increase Club Store and Retail Sales with Pallet Skirts

August 02, 2019

It’s safe to say that consumers love buying in bulk. Despite the rise of eCommerce and internet-based shopping, wholesalers like Costco, Sam’s Club, and BJ’s Wholesale Club continue to defy the general downturn of traditional retail sales. Wholesale membership is even increasing in popularity ...

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Boost Product Security with Tamper-Evident Packaging

July 26, 2019

The Dangers of Counterfeiting and Product Tampering

Counterfeiting and product tampering is a dangerous (and costly!) problem in the retail marketplace. According to a report from the Commission on the Theft of American Intellectual Property, counterfeiting costs the United States up to $600 ...

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Making the Upgrade from Flexo to Digital Print

July 11, 2019

The earliest form of printing, known as woodblock printing, originated from East Asia around 200 AD. In 1440, Johannes Gutenberg changed the course of history with the introduction of the printing press. Centuries later, more efficient analog print methods, including offset litho lamination and ...

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Right-Sized Packaging: How to Measure a Corrugated Box

June 28, 2019

When it comes to packaging, one size doesn't fit all. Today’s consumers are more conscious of packaging waste than ever before, driving major retail and eCommerce brands towards using right-sized boxes for packaging and shipping purposes. So, what does it mean to right-size a box, and why does ...

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