What is Variable Data?

Imagine going to the hair care aisle to pick up your favorite shampoo. Instead of finding a row of identically designed labels, bottle after bottle, what if every bottle featured a unique graphic? As a shopper, your eye would be attracted to the difference, and you would ...

The success of any consumer goods brand can be directly associated with the effectiveness of its supply chain management (SCM). However, this is one of the least understood areas of business. SCM is a delicate yet complex system that follows the entire lifecycle of products from raw materials to ...

What Determines the Cost of Packaging?

Many components influence and impact the cost of packaging. From the obvious expenses (such as raw material and labor) to the hidden (think warehousing and obsolete inventory). It's important to consider all of the factors when calculating the cost of ...

There’s a wide variety of corrugated box styles available for shipping and retail packaging. Two common styles you’ll likely come across are Roll End Front Tuck (REFT) and Roll End Tuck Top (RETT) boxes. At first glance, these two styles may appear to look and function similarly. However, brands ...

Above all else, the primary purpose of packaging is product protection. From manufacturing to shipping to distribution, consumer goods are increasingly vulnerable to damage as they move through every step of the supply chain. According to Packaging Digest, as much as 11 percent of unit loads ...

When it comes to managing an effective supply chain, adopting efficient process improvements can have a major impact on a company’s cost savings in the long-run. Whether for shipping or storage, properly securing the product on a pallet is a necessary step in the supply chain, but often ...

It’s safe to say that consumers love buying in bulk. Despite the rise of eCommerce and internet-based shopping, wholesalers like Costco, Sam’s Club, and BJ’s Wholesale Club continue to defy the general downturn of traditional retail sales. Wholesale membership is even increasing in popularity ...

The Dangers of Counterfeiting and Product Tampering

Counterfeiting and product tampering is a dangerous (and costly!) problem in the retail marketplace. According to a report from the Commission on the Theft of American Intellectual Property, counterfeiting costs the United States up to $600 ...

The earliest form of printing, known as woodblock printing, originated from East Asia around 200 AD. In 1440, Johannes Gutenberg changed the course of history with the introduction of the printing press. Centuries later, more efficient analog print methods, including offset litho lamination and ...

When it comes to packaging, one size doesn't fit all. Today’s consumers are more conscious of packaging waste than ever before, driving major retail and eCommerce brands towards using right-sized boxes for packaging and shipping purposes. So, what does it mean to right-size a box, and why does ...