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Industry Spotlight: Cannabis - The Buzz About the Baggie

July 23, 2015

The second installment of our industry spotlight series has potential to turn a few heads, but if you live in the Pacific Northwest, the topic is becoming increasingly unavoidable. You guessed it – we’re talking cannabis!

While personal opinions about cannabis span the board, there is no doubt that the recreational consumption of cannabis presents a sizable opportunity for the packaging industry. All products that are legally sold in a retail marketplace need some form of protection, labeling, and a way to get from point A to point B.

Yet, because the cannabis industry is new to the retail world, it has not been immune to the challenges of all infant industries, including production, operations, fulfillment, and design. The BoxMaker has provided packaging solutions for a handful of cannabis clients, understanding the powerful role that packaging can play for brands looking to stand out in a marketplace that becomes more saturated by the day.

Switch Up Your Label in a Pinch
Given the varied labeling rules and regulations of each state, The BoxMaker uses digital printing to provide labels that communicate warnings, ingredients, expiration dates, recommended dosage, contact information, and other important information. As states are still working out the kinks, the need for updated labels is constant. Thanks to digital printing, short-runs are very effective and there’s no need for plates or set-up fees.

Limitless Packaging Options
Between smokable cannabis and infused edibles, product variety in this industry is seemingly endless. Jars, shippers, bottles, folding-cartons, and security pouches are just a few examples of the containers used to package entire product lines. If you have a “budding” idea, chances are we can make it a packaging reality.

Design Makes a Difference
Consumers looking to purchase cannabis products in a retail location are likely unaware of brand reputation – and most manufacturers haven’t been in business long enough to establish one. Thus, the consumer ends up relying more heavily on the only other information readily available to make a purchasing decision: the packaging. At The BoxMaker, our experienced team of designers can work with you to draw up a packaging design that will have the whole industry buzzing.

If you’d like to learn more about how The BoxMaker can help solve your cannabis packaging needs, contact us today!

Cannabis, Digital Print and Production, Structural Design, Shipping and Fulfillment, Packaging Solutions

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