The days are getting shorter and temperatures are cooling down — this can only mean that fall is just around the corner. As we swap out our shorts and sandals for sweaters and boots here in the Pacific Northwest, fashion isn’t the only thing that changes with the new season. Today’s consumers expect product packaging to follow suit.
Consumer goods and retail brands must consider how seasonality plays a role in their packaging design. Seasonal packaging allows brands to capitalize on the excitement of the season, integrate themselves into the lives of their consumers, and differentiate their product from competitors on the same shelf.
To stay relevant and fresh for today’s consumers, brands that leverage the latest fall packaging trends can gain an advantage over others in the competitive online and retail marketplace.
Rustic Packaging Rules
Fall is synonymous with colorful leaves, Thanksgiving turkeys, and of course, pumpkin everything. While these traditional autumn motifs are popular among many brands, do something different by evoking the “fall feeling” through artisanal, rustic-inspired packaging. Rustic packaging goes back to basics by incorporating raw materials, minimalistic design, and a neutral color palette.
Canadian brand 3/4 oz. Tonic Maison offers a great interpretation of rustic packaging with their tonic syrup. The bottles are packaged in wooden boxes, protected by a layer of fur within. The vintage and handmade look of the design combined with warmth of the materials makes the overall packaging appear festively fall without being literal.
Spooky Artist Collaborations
Halloween is a big event for brands and consumers alike. According to the National Retail Federation, more than 179 million Americans take part in festivities, with the average planned spending per household at over $86. Considering that nearly 30 percent of shoppers prepare for Halloween in September, brands have a several weeks to promote their seasonal packaging before October 31 arrives.
When packaging and art come together, the packaging is no longer just the medium to hold the product within — it becomes a canvas. This is why one of the major packaging trends for Fall 2018 is spooky artist collaborations. By partnering with renowned artists and designers, brands co-create a visually stimulating, shareworthy packaging experience to shock and awe consumers.
For the past two years, Fanta has released limited edition ghoulish cans designed by illustrator Noma Bar. These cans reflect Bar’s signature artistic style, incorporating bold colors, shapes, and spooky iconography. The cans not only appeal to the artist’s fanbase, it increases Fanta’s brand relevancy during this time of year and positions the cans as a collectible item. In fact, you can find them on eBay for up to $15 per can.
Following Fall Fashion
Packaging designers draw inspiration from the world around them, including different cultures, current events, and even other industries. From the runways in Milan to the streets of New York, fashion sets design trends across disciplines, including packaging.
One of the top fashion trends for Fall 2018 is colorful plaid, seen across runaways from major fashion houses like Michael Kors, Versace, and Dior. Plaid is the perfect pattern for fall, evoking the warm and comfortable feeling of autumn. As a part of their limited edition Mad for Plaid Collection with Target, Listerine decked out their mouthwash bottles in plaid packaging.
Cozy Up to Digital Printing this Fall
Seasonal packaging not only helps products stand out, it allows brands to stay in sync with their consumers and encourages a personal connection. Utilizing digital printing allows you to update your packaging graphics on a regular basis with minimal lead times — perfect for short-run seasonal or limited edition customization. Digital printing is available for labels, corrugated boxes, and retail product displays, and gives you access to the full CMYK color gamut to create a bright and dynamic look for any season or occasion.
To learn more about incorporating seasonal packaging for your brand, contact The BoxMaker’s team of experienced and professional Packaging Advisors today. We’re here to help you leverage current packaging trends and the latest digital printing technologies for your product packaging year-round.