You could have the best and most innovative product to offer the market, but it risks being overlooked without an effective - and engaging - packaging experience. The first step to boosting sales is realizing that your packaging is the first impression of your product.
The “unboxing” trend has been unfolding rapidly online, and we’ve even seen a recent surge of YouTubers creating videos to document their unboxing experience. While many of these videos feature new, highly anticipated technologies (like the video below, which we find quite amusing) unboxing videos have been made about a wide range of products, from iPhones to chocolate eggs. Watching someone unwrap his or her new product step by step is a far more accessible and personal experience than the glossy, touched-up product image advertised on a website, television, or elsewhere.
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Because unwrapping a product’s packaging is like listening to a story, and everyone likes a good story.
Tell Your Own Story
The BoxMaker's structural design team can help you realize the best packaging story for your product. We can help pick the right exterior and interior materials, and customize each of their designs. With digital technology, we can help your unique packaging story make an equally unique impact.
Get in touch with our team today to start telling your story!